Success Stories

Success stories: proof beats promises.

Anyone can say they build great things. Here is what we noticed, what we imagined, what we built, and what actually changed for nonprofits and small businesses we work with.

Tell Us What You're Building See What We Build

Serving nonprofits and small businesses across West Michigan, the Lakeshore, and the Midwest.

How we think

Every story starts with paying attention.

Every organization has a story. The challenge is making sure the right people can find it, understand it, and take action.

Connection Built works with nonprofits and small businesses to clarify their message, improve their digital presence, build better systems, and create practical marketing strategies that support real growth.

Each story below follows the same path we take on every project: notice what is happening, imagine what could be different, build it, and measure what changed. The numbers are real. Where we don't have numbers, we say so.

Featured Work

A closer look at three organizations we've helped grow.

Nonprofit Website Development
Donor Engagement
Program Registration
West Michigan Nonprofit Marketing

01Velo Kids: Turning a Website Into a Community Resource

Velo Kids started with a powerful mission: get more kids on bikes and build happy, healthy, confident kids. Connection Built came in during the early stages to help develop a website that could share the story, explain the mission, and give the organization a stronger digital home.

Velo Kids homepage hero featuring 'Join the Ride, Grow the Movement' with young riders

Velo Kids 'Build the Ride' Holland Bike Park campaign page

What we noticed

Velo Kids needed more than a basic website. They needed a platform that could grow with the organization — one that served families, schools, donors, supporters, and internal program needs.

What we imagined

A website that worked like part of the organization, not a brochure about it: one place where families, schools, and donors could each find what they needed and do something about it.

What we built

·Clearly tells the Velo Kids story and mission
·Explains programs for schools, families, and community partners
·Provides an online resource for schools to learn about available programs
·Supports donors and community supporters
·Includes embedded donor management functionality
·Integrates with program registration tools
·Helps turn interest into action

What changed

The website has grown into a central resource for the organization, helping Velo Kids support schools, families, donors, and program participants more effectively. Today, the site receives over 1,000 unique visitors per month and supports both awareness and action.

By the numbers

1,000+

Unique website visitors per month

Embedded donor management system

Program registration integration

Central online resource for schools and families

This is what happens when a nonprofit website becomes more than a website. It becomes infrastructure for the mission.

Team Website Development
Brand Storytelling
Community Engagement
Platform for Growth

02Team StellaFly: A Bold Website for a Bold Team

Team StellaFly is a bold, strong, and diverse team with real personality and a real community around it. Connection Built partnered with them to create a website that matched that energy — one that could showcase the team, deepen public understanding, and still carry the emotion and community that make StellaFly different.

Team StellaFly homepage hero — 'Together, We Fly' with team members lined up

Team StellaFly community page — 'This is what community in motion looks like'

What we noticed

Team StellaFly needed a website that felt as bold and diverse as the team itself, without losing the human, emotional, community-driven side of the brand. It also needed to work as more than a showcase — it needed to be a real platform the team could grow on.

What we imagined

A site that felt like standing in the crowd at a race: loud where the team is loud, personal where the riders are personal, and built so StellaFly could keep adding to it.

What we built

·Designed a bold, high-impact website that reflects the team's identity
·Told the story of the team, riders, and community in a way the public could connect with
·Balanced strength and emotion in the visual and written direction
·Built a strong backend structured for long-term growth
·Created a foundation for ongoing engagement with fans, partners, and supporters
·Positioned the site as a true team platform, not just a brochure

What changed

The launch was an overwhelming success with the team, and the site is now set up as a platform StellaFly can build on — supporting deeper public understanding, stronger community engagement, and future growth.

By the numbers

Bold, brand-true website design

Deeper public understanding of the team

Strong backend built for growth

Foundation for ongoing community engagement

A team website should feel like the team. Bold where they are bold, human where they are human, and built to grow with them.

Local SEO
Google Ads
Social Media Marketing
Service Business Marketing
Ottawa County Marketing
Allegan County Marketing

03Sonic Carpet Cleaning: Building Awareness for a Local Service Brand

Sonic Carpet Cleaning needed a marketing plan to build local awareness, improve visibility, and help more people discover the company online. Connection Built began supporting Sonic with search marketing, local SEO, website updates, and social media strategy.

Sonic Carpet Cleaning homepage hero — 'Fast. Flawless. Fresh.' with a bright living room

Sonic Carpet Cleaning Frequently Asked Questions page

What we noticed

As a growing local service company, Sonic needed to strengthen its online presence and show up in the places people already look when comparing carpet cleaning services: Google, Facebook, Yelp, and the website.

What we imagined

Sonic was already doing good work for customers. The opportunity was simple: show up where local people were already comparing options, and make it easy to ask for a quote.

What we built

·Local search engine optimization
·Google Ads traffic strategy
·Website updates focused on service clarity and quote requests
·Facebook content and ad support
·Yelp visibility review
·Ottawa County and Allegan County search targeting
·Recommendations to improve conversion tracking and lead flow

What changed

Early marketing support produced strong traffic and awareness signals. In May, Sonic Carpet Cleaning received 294 unique website visitors, including 132 visitors from Google Ads. Facebook Ads launched halfway through the month and drove 5,800 views in week two, 20 interactions, and 45 new followers. Yelp also showed strong visibility, with 2,800 views and 28 page visits.

By the numbers

294

Unique website visitors in May

132

Visitors from Google Ads

5,800

Facebook views in week two of Facebook Ads

New Facebook followers

2,800

Yelp views

Yelp page visits

For local service businesses, visibility matters. People cannot request a quote from a company they never find.

The Pattern

Different Organizations. Same Core Problem.

Velo Kids, Frandale Fundraising, and Sonic Carpet Cleaning all serve different audiences. One is a nonprofit. One supports school fundraising. One is a local service business.

But the problem underneath was similar:

·The work was strong.
·The story needed clarity.
·The online presence needed to support action.

Connection Built helps organizations close that gap.

Clarify the Message

People need to quickly understand who you are, what you do, and why it matters.

Build the System

Websites, forms, donor tools, registration systems, and quote paths should make action easier — not harder.

Create Momentum

Marketing works better when strategy, content, search, and user experience are connected.

Where We Work

Marketing, Website, and Strategy Support Across West Michigan.

Connection Built works with nonprofits and small businesses across West Michigan, the Lakeshore, and the Midwest. Whether you are in Holland, Zeeland, Grand Haven, Grand Rapids, Muskegon, Ottawa County, Allegan County, or a nearby community, the goal is the same: build a clearer presence, stronger systems, and a strategy that helps people take the next step.

Holland, MI
Zeeland, MI
Grand Haven, MI
Grand Rapids, MI
Muskegon, MI
Hudsonville, MI
Grandville, MI
Ottawa County
Allegan County
West Michigan
Lakeshore Michigan
Midwest organizations

Explore West Michigan service areas

Know something could be better?

Maybe it's a website, a message, a donor experience, or a tool that doesn't exist yet. Bring us the messy version. We'll help figure out what it could become.

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Good work deserves to be understood. Let's make sure people see yours.

Good organizations are often doing meaningful work quietly. Connection Built helps make that work easier to find, easier to understand, and easier to support.

Let's Build Something