Stories, strategy, and what we're learning.
Practical writing on building a business and building a mission — new pieces added regularly.
90 Days to a Board Ready Employer Brand Strategy for CHROs
A CHRO's operational playbook to build an employer brand strategy in 90 Days, with an audit first approach, a board ready scorecard, and a clear launch plan.
September 14, 2026
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Marketers: 3 Marketing Attribution Model Families That Match Your Data
For marketers: pick an attribution model by business question, data readiness, and cost. Reconcile DDA with MMM and validate with holdouts or tests.
September 13, 2026
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4–6 Week Brand Audit: Score, Prioritize, and Fund Tier 1 Fixes
A practitioner-first brand audit that scores findings and uses an impact×effort model to deliver a funded 4–6 week roadmap of Tier 1 fixes for owners.
September 12, 2026
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One Audience, One Channel: A Small Business Content Strategy That Works
A pragmatic playbook for small teams: pick one audience, one channel, and one repeatable format. Publish consistently, track business KPIs, and scale with...
September 11, 2026
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Fix One Process: Small Business Digital Transformation in 4–8 Weeks
A phased roadmap for small businesses: fix one high friction process, connect CRM and invoicing, and see measurable wins in 4–8 weeks.
September 10, 2026
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Systems Before Scale, a 90 Day Small Business Growth Strategy
Discipline first small business growth strategy that prioritizes systems and retention, with a scoring matrix and 90 day roadmap to scale.
September 10, 2026
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SEO Pricing 2026: Budget by Brand Stage with Decision Checklist
Turn 2026 SEO pricing ranges into practical budgets. See sample retainers, hourly rates, and a brand-aligned decision checklist to choose the right spend.
September 9, 2026
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Positioning vs Messaging: Templates for Leaders, Fix Positioning First
Stop rewriting copy. Use ready templates: a one page positioning statement and messaging matrix, plus a checklist to show what to fix.
September 7, 2026
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Build Pipeline on LinkedIn: Five Step Content Strategy for SMBs
A 2026 algorithm-aware five-step playbook for SMBs: post 3–4 times weekly, use 3–5 pillars, and win the first 60–90 minutes to drive inbound DMs and meetings.
September 6, 2026
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Roll Out in 90 Days: AI Aware Reputation Management for Brand Leaders
Use a practical 90 day playbook to secure search results, reviews, social mentions, and AI assistant answers, starting with a baseline audit and a named...
September 5, 2026
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Plan $200–$25,000+ for Small Business Websites in 2026: Five Year Costs
See realistic budgets from $200–$25,000+ and e commerce add ons, learn a three step quote checklist, and map five year hosting, maintenance, and migration...
September 4, 2026
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Assemble a Fractional Marketing Team for SMBs That Feels Embedded
Practical SMB playbook to assemble, budget, and onboard a fractional marketing team that feels embedded. Includes role benchmarks, contract terms, and a...
September 3, 2026
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Small Business: Make Social Media Doable With Plug and Play 3–5 Pillars
A practical 3–5 pillar system for small businesses: plug and play templates, a social media style guide checklist, and a 6–8 week pilot to validate results.
September 2, 2026
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Mid Market: 90 Day CRM Implementation Plan With Pilot Scorecard
A practical 90 day CRM implementation plan built around a pilot scorecard and 30/60/90 adoption gates. Includes migration checks, KPIs, and how...
September 1, 2026
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14 Day Runbook for SEO Site Migration: 1:1 Redirects and Staging Crawl
Keep rankings during an SEO site migration with a 1:1 redirect map, prelaunch staging crawl, and a 14 day daily monitoring runbook plus practical templates.
August 31, 2026
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90 Day AI Ready Marketing Operating System for Small Teams
Install an orchestration first marketing operating system for small teams. Seven layers, AI ready governance, and a 60–90 day roadmap to speed campaigns...
August 30, 2026
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90 Day Onboarding Experience for SMBs That Builds Employer Brand
Practical HR playbook for small and mid-size organizations: a 90 day onboarding system that turns early onboarding into employer-brand moments with...
August 29, 2026
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Community Led Growth for SMBs: Narrow Focus, ROI in 6–18 Months
Practical, implementation-first steps for SMBs to build community led growth. Define a narrow identity, recruit 20 to 50 founding members, track KPIs, and...
August 28, 2026
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90 Day Thought Leadership Strategy for Executives That Drives Pipeline
A practical, operational thought leadership strategy for executives: a 90 day system with templates, an evidence pipeline, and metrics that turn authority...
August 28, 2026
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Website Redesign Cost: SMB Budgets $3K–$65K, Scoping Checklist
2026 pricing benchmarks and an itemized scoping checklist for SMBs. See realistic budgets ($3K–$65K), compare quotes line-by-line, and avoid scope...
August 27, 2026
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Fractional CMO for Founders: $5K–$25K, 30/60/90 Diagnostic & Contract Redlines
For founders and operators: hire a fractional CMO with confidence. See 2026 retainer bands ($5K–$25K), a 30/60/90 diagnostic sprint, and contract redlines...
August 27, 2026
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Client Onboarding: Seven Phase Playbook to Win Trust in 3–7 Days
A practitioner-first, seven phase onboarding process with checklist and paste-ready templates. Build client trust and complete core setup in 3–7 business...
August 26, 2026
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